This isn't a quiz about your strategy. It's a mirror. Answer honestly — because the women who do are the ones who finally understand why their business has felt this heavy for this long.
Innerwork by Ashii
Question 1 of 140%
✦ Part 1 of 2 — The Root Wounds
Question 01 / 14
When you think about what you charge — your prices, your worth — whose voice comes up first?
Mine. I know my worth, I hold my prices, and I don't apologise for them.
I think it's mine — but there's always a whisper of doubt underneath telling me I'm asking too much.
If I'm honest, it sounds like my family — the way money was spoken about (or wasn't) growing up.
It sounds like every person who ever made me feel like I was too much — or not quite enough.
Question 02 / 14
When you scroll other coaches' pages and see their success — their sold-out programmes, their income posts, their confidence — what actually happens inside you?
I genuinely celebrate them. Their success is proof that this is possible — including for me.
I feel inspired for a moment, then quietly shrink — as if their success is somehow evidence that mine is further away.
It triggers something I can't always explain. Their wins feel like a reminder of everything I haven't done yet.
I use it as proof. Proof that it works for everyone else. Proof that I'm missing something. Proof that I'm behind. Proof that I'm not enough.
Question 03 / 14
Growing up, how was money — and success — spoken about in your home?
Comfortably. There was enough, we talked about it openly, and success was something to be proud of.
It was sometimes a source of stress, but not shame — we got by and success was encouraged.
Money was tight or stressful. There was a feeling that wanting more was greedy or unrealistic.
Money was either never spoken about, or it carried shame, fear, and guilt. Success felt like something that happened to other families — not ours.
Question 04 / 14
Growing up, did you have to earn love, approval, or your place — and do you recognise that pattern running in your business today?
No — love was given freely. I felt safe being myself, and I don't see that pattern in my business.
There was some of that — but I've mostly worked through it, even if it shows up occasionally.
Yes. And I can see it clearly — in the way I over-deliver, over-explain, and give too much for too little just to feel like I've earned my place.
Completely. I am still trying to earn my place. With my clients, in my industry, in rooms I already belong in. I just can't seem to feel like enough.
Question 05 / 14
When something goes wrong in your business — a launch that flops, a client who leaves, a post that lands in silence — what happens inside you?
I get curious, I look at what I can learn, and I keep moving. Setbacks are part of the process — not proof of something.
I get disappointed but I bounce back within a day or two. It stings but it doesn't spiral.
It triggers something much bigger than just a business setback. I go inward, go quiet, and it takes me out for longer than it should.
It devastates me. One failure — even a small one — confirms every fear I have about myself, and it can take weeks to come back from it.
Question 06 / 14
When you show up in your business — how you post, how you sell, how you communicate — does it feel like you? Or does it feel like a performance to keep everyone comfortable?
It feels like me. I lead from my truth and I'm not afraid of who that makes some people uncomfortable.
Mostly me — but I notice I edit myself, soften my opinions, or shrink depending on who's watching.
Often a performance. I shape myself around what I think people want to see, and I don't always know where they end and I begin.
I don't know who the real me is in this business anymore. I've been adjusting, shrinking, and performing for so long that I've lost the thread back to myself.
Question 07 / 14
When you imagine being fully visible — the most paid, the most seen, the most successful version of yourself — what quietly comes up?
Excitement. I'm already walking towards that version of myself every day.
Desire mixed with doubt. I want it deeply — but I'm not always sure I believe I can hold it when it arrives.
Fear. Something about being that visible, that paid, that successful — it genuinely doesn't feel safe.
A quiet voice that sounds a lot like my upbringing: "Women like us don't get to have that."
Question 08 / 14
In your business, how do you most often feel inside your body by the end of the week?
Energised and purposeful. I'm doing meaningful work and I protect my energy without guilt.
Tired but functioning. I push through more than I should, but I manage to keep going.
Depleted and resentful. I give everything I have, receive far too little back, and I do it again next week.
Completely shut down. My body has been sending me messages to stop for a long time now. I'm just not sure I've been listening.
Question 09 / 14
When you think about being consistently visible online — showing up, posting, going live, being seen by strangers — what is the honest feeling underneath?
It feels natural. I show up because I have something real to say, and being seen has never felt like a threat.
I push myself to do it, and once I'm in it I'm okay — but the lead-up often involves a battle I don't talk about.
It triggers something old. A fear of being judged, laughed at, or getting it wrong in front of people who matter.
I've gone invisible. Somewhere along the way, being unseen started to feel safer than the risk of being seen. And part of me hates that.
Question 10 / 14
If you were truly honest with yourself — not the version of you that posts about mindset and abundance, but the version that lies awake at night — what do you believe is really stopping your business?
Nothing is stopping me. I know who I am, I know what I'm building, and I'm ready for what's next.
I know exactly what to do — but something invisible keeps getting in the way of me actually doing it, and I don't fully understand why.
I'm afraid that if I truly try — everything — and it still doesn't work, it will confirm what I've always feared about myself.
Deep down, somewhere I don't like to admit: I'm not sure I believe I deserve the success I say I want.
💜
Part 1 complete. That took courage.
You just answered questions that most people spend years avoiding. Part 2 is different — it's about how you're naturally wired, and whether the business you've built is actually designed for the way you work. Most women discover this is where so much of the exhaustion comes from.
Question 11 / 14
How do you honestly do your best, most energised work?
In conversation, in creative chaos, around people — I come alive when the energy is high and I can move freely.
Under pressure, against a deadline — I am a machine when the stakes are real and time is short.
Methodically — I research, I plan, I think it through deeply before I move. Quality over speed, always.
In a calm, steady, pressure-free flow. Consistency and peace are where I produce my very best work.
Question 12 / 14
When it comes to content and selling — what feels most like you, when you're at your best?
Going live, talking freely, unscripted and in the moment — I love the electricity of real-time connection.
Direct, confident selling — I know my value, I say it clearly, I don't soften it, I move on.
Writing deeply considered content that takes my reader somewhere — every word earns its place.
One-to-one conversations where I can really listen — I sell from relationship, not performance.
Question 13 / 14
What secretly drains you most about the way you're currently running your business?
Repetitive tasks and rigid routines. I need variety, spontaneity, and the freedom to change direction when I feel it.
Moving too slowly. I want to make bold decisions and see bold results — not spend months planning without moving.
The lack of structure or system. The chaos in my business lives in my head and stops me from producing the quality work I know I'm capable of.
The constant performance pressure. Being "on" — visible, energised, selling — all the time is quietly draining everything I have.
Question 14 / 14
Which of these most honestly describes how you get things done?
Inspired bursts. I can go quiet for days, then create everything in one intense, flowing session. The pressure wakes me up.
Target → action → result → next. I am a machine in the zone. I don't stop until it's done.
Step by step. I check everything twice. I don't push something out until it is genuinely ready and I can stand behind it.
Gently and consistently. I work best without pressure — a sustainable rhythm that doesn't ask me to be all things at once.
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Reading between the lines of your answers. Building something real for you...
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Wound Score
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Alignment
Your Wounded CEO Score
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🔍 What This Score Is Really Saying
🧬 Your Natural Wiring & Business Alignment
💜 Where the Wounds Are Showing Up
These are not business problems. They are the places where your past is making business decisions for you.
⚡ What's Actually Costing You — and Why
🌙 The Truth — The One Most People Won't Say Out Loud
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